is honesty with partners, employees, customers, suppliers and all related parties. Justice in all company business. Innovation in every business of the company. Continuous development that guarantees growth and excellence. Thoughtful and effective social service. Approval of the teachings of Islamic law in all businesses. Away from greed and ensuring that all parties benefit while strictly preserving the company's gains.
Focus on all types of real estate in the first place, which is the main activity of owners and the activities most associated with them. Building projects that help owning real estate assets. Focusing on medium-cost projects, and thus medium-leasing, to cover the largest possible segment of beneficiaries and target the middle income group. Creating new and unprecedented real estate products. Focusing on products related to the opportunities offered by the national economy. Ensure to maintain a good relationship with the parties to the commercial community, including partners, customers, employees, suppliers, and all relevant parties. Adherence to the company's strategy, financial and expansion plans, while reviewing the strategy periodically to determine its suitability to the current situation, and amending it if necessary.