Focus on the property types, primarily which is the main activity of the Kings and more activities linked to them.
Building projects that help to owning real estate assets
Focus on projects average cost and therefore the average lease, to cover the largest possible number of beneficiaries and targeting the middle income category.
Innovative real estate products to new and unprecedented.
Focus on relevant organizations, including the national economy of opportunities.
The war to keep the relationship in good faith with the parties to the commercial community of partners, customers, employees, suppliers and all related parties.
Commitment to company's strategy and financial plans and expansionist with a review of the strategy periodically to assess its suitability to the current situation, and adjusted if necessary.